Branding

"The primary focus of your brand message must be on how special you are, not how cheap you are. The goal must be to sell the distinctive quality of the brand."
- Kerry Light, Brand Strategist

Connecting

It's not enough to have a nice logo, you need to understand the consumers, then connect with them. How do you connect? The first step is understanding who they are, what they want, what they like, what they feel. The second step is to establish a visual and a textual message that they can relate to, something that speaks to them. The third step is establish the message of your brand. This can be visual, readable or audio, something that the consumer can relate to. A real message, with real results.

What do these three items consist of?
1. Understanding you and your product/business.
2. Understanding your target market.
3. Creating a campaign with the appropriate media that works.

What Can Studio Caillouette Do?

1. We start off with an understanding of the client and client's goods and ideals.

2. We research the target market and competition.

3. Then we implement the proper strategy and brainstorming for your business's goals.

4. Then we create the appropriate design and message regarding the preceeding steps.

5. Keep up with your ROI (Return On Investment). In other words, we track our accomplishments of how our creativity and knwoledge has insured an appropriate investment in us for your business.

6. Modify and keep up. This is when we either decide wether to change or maintain current strategies depending on the results produced by our work.

Results

The previous outline is a simplified demonstration of how to achieve branding results. We have achieved great results for a variety of clients, big and small. One company to mention is Verve athletic clothing. Our catalog design, with the knowledge of the industry and client's clothing, increased his sales 50% and that was just one catalog, which the owner has decided to revamp every year. We have many stories to tell, but you might want to look at our Case Studies to get an idea of of some of the work we have done. Several clients have supplied us with testimonials as well. It's not all of the work we have completed, just a few web sites we have designed and developed. We also do print design and management, as well as logo design and branding development, which would be obvious since you clicked the "Branding" link :)