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About Mark Hagen
Mark Hagen is a seasoned marketing professional with a well rounded business background, excellent communication skills, and an intense work ethic.
He has contributed to both large and small companies, and bringa that collective experience to all clients' projects.
Mark has experience with a wide rage of companies, from toys to tech, with one objective in common, to be best of category or stay on top of that best of category position.
Experience
See the companies that Mark has worked for and projects and strategies that he has contributed to:
Pearl Izumi - Worked with product design, line managers, product developers and brand managers for final packaging requirements, accuracy of final catalogs and consumer brochures. Pursued editorial contacts in the cycling, Nordic skiing, outdoor, and mainstream markets. Coordinated translation of domestic catalog into four languages.
PowerBar - Handled production of all printed and packaging material, from working with in-house designers and outside design agencies, to pre-press management and final factory press check. Managed promotional material merchandise procurement, including work with private label manufacturers. Administered large image library and new procurement of images for a variety of sports including cycling, running and skiing.
The North Face - Managed point of purchase and packaging programs. Interacted with R&D, retail, and sales departments, outside design teams, agencies and illustrators. Handled monthly website content updates. Worked with product design and development departments on final packaging placement. Directed product photo shoots. Supervised final production of catalogs, POP signage, hang tags, training materials, fixtures, and box packaging.
SFJAZZ - Handled concurrent roles as Account Executive, Traffic and Production manager. Executed the media buying, print production, direct mail and traffic with an in-house creative group. Handled budget management and rate negotiations. Co-produced a bi-annual CD compilation, and managed marketing and distribution. Oversaw entire merchandise program, from art and garment design to vendor selection, development and final distribution.
Lowepro - Identified distributor needs throughout the product launch process and provided necessary sales tools. Reported margin requirements, promotional expenses, and logistics needs for new product launches. Collaborated in development process to ensure color, fabric and size specifications met market needs and original creative specifications. Managed product naming conventions. Created standard product presentations and training.
Whamo - Directed surf and snow product lines included both product and marketing direction. Managed web presence, wrote all copy and directed TV and Radio spots associated with product.
SMS Data Products Group - Completely revamped online presence with flash, refreshed copy and imagery. Art directed web, tradeshow, advertising, and outdoor campaigns. Managed PR directive from a full service prospective, from press releases, press relations and piece submissions.
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