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SEO (Search Engine Optimization)

For good SEO we start off with research, by first of all understanding your business, your target market and the competition. The best SEO to have is organic listings. This means your site appears in the top 1-20 listings based on 3 aspects of your site:
1. the content
2. the Structure
3. the metatag strategy
4. reciprocal links

It's not enough to have a pretty site, as the information and structure thereof will determine the overall position of your site. The keywords and content must match up. If you're using Flash, Prototype or jQuery (javaScript libraries), you must implement "deep linking" technology. Search engines don't read javaScript or Flash, therefore you must design and program your site to degrade gracefully (i.e. be searchable when javaScript or Flash is being used). It requires a little extra work, but if you plan on getting listed, it is worth the effort.

We have succesfully landed sites in a number 1 spot in Google and Yahoo, according to specific keywords and phrases that match their business's market.

Target Market

It's a good to narrow down your target market in order to get a good listing. Niche marketing has been around for decades and is an important part of any business. If for some reason your service covers a broad range of potential clients, you might want to look into PPC (pay per click) marketing. Google Adwords is a great place to start.

Pay Per Click Marketing

PPC Marketing is a good way to go if for some reason you are unable to get good organic rankings, either because your services are to broad or your target market is to big to narrow down into a niche position amidst the competition.

We can advise, set up, and report the progress of your PPC marketing campaign. It takes time and effort as well as the ability to change and evolve your PPC strategy over time. By monitoring the activity, the ROI (Return On Investment), and overall success of your PPC campaign, we can develop a winning strategy that won't break the bank. Using Google Adwords is a great way to promote and market your business. The team at Studio Caillouette can do all the research and promotions for your site. After all, we've been doing this for years with a succesful track record. You have enough work to do running your business, so hire us to manage your PPC campaign or marketing. We guarantee success.

Yahoo and BIng

The other two search engines that matter!

Bing, the "decision engine" launched by Microsoft earlier this year, has grabbed 10 percent of market share.

Yahoo holds 16 percent market share.

Google has 65 percent market share.

We still think it's important to get on Bing and Yahoo. Of course there are other search engines, but they are used so seldom, that we simply stick with the top three.

I expect big potential for Bing and Yahoo, as they are not out of the search engine/internet game yet. In fact they are forming alliances and may soon be worthwhile competitors for Google.

We have the expertise to get you on Bing and Yahoo. It might be a good idea to get on board early, and take advantage of the opportunity with these two growing and popular search engines. And we can help.